American Vintage is, first and foremost, a French company offering a comfortable wardrobe of essentials designed for the whole family and built to last. Born in the south of Marseille in 2005, the brand has established itself as a reference in the fashion industry, notably through its use of color and natural materials. In recent years, it has grown to post double-digit growth, a fairly rare feat in the fashion market.
To optimize the performance of its order funnel, American Vintage chose to outsource its management to Qomit, the leading SaaS checkout platform.
➡️ A look back at the benefits of this move, with Stéphanie Delpuech, E-commerce Director at American Vintage.
Rather than tying up a team on developing an in-house checkout with features Qomit has already mastered, American Vintage optimizes how it allocates its time and resources through outsourcing.
"Rather than spending time hard-coding changes to a checkout too often, we preferred to entrust it to Qomit. We chose to hand this checkout work over to external experts, since we don't necessarily have the time and resources to dedicate to it given our other projects."
By delegating checkout management to Qomit, American Vintage's teams can refocus on strategic priorities. The brand is now deploying high-value projects: developing international growth and omnichannel.
➡️ Outsourcing acts as a lever for overall productivity, reducing scattered effort and increasing the impact of priority projects.
Application maintenance for an in-house checkout can quickly become a money pit: bug fixes, payment method updates, browser compatibility management, performance optimization, and more.
For American Vintage, all of this is now handled by Qomit. The result: a significant reduction in maintenance costs, smoother operation, and greater stability of the environment.
"Today, Qomit's benefit is multifold. It saves time for our internal teams, and it frees up a development and maintenance budget that I can allocate to other projects. It's a communicating-vessels effect: the budget I allocate to Qomit is also what I save on maintenance and development, and what I can then reallocate to other projects."
Thanks to continuous A/B testing, proven interfaces, and expertise built on millions of transactions, Qomit is optimized on an ongoing basis to maximize conversion. The result: faster, smoother funnels that are more closely aligned with user habits. Qomit has therefore directly contributed to raising American Vintage's conversion rate.
"Of course, there is an effect on the numbers, since we have seen our conversion rate increase. And there is also the indirect effect of the projects we can now run internally, which generate revenue in their own right. All of this is a virtuous circle, especially in the current context of international development and growth."
Thanks to the time and resources saved, American Vintage is able to generate incremental revenue. The investment made in outsourcing the checkout is therefore fully covered.
"It really pays off for us. First, through the savings we make on development and, on top of that, we have incremental revenue that fully covers this investment."
By outsourcing its checkout to Qomit, American Vintage can rely on a team of experts who continuously track regulatory, technological, and behavioral shifts in the market. UX best practices and the most relevant payment and delivery methods are integrated directly into the solution.
"Something else worth mentioning is consumer habits, which evolve enormously and very quickly, and that is very hard to keep up with at the level of an e-commerce department, because you always feel slightly behind the trends. So having an expert team handle it for us is not only a great comfort, I think it is becoming a necessity today."
To meet consumers' demand for immediacy and avoid the slightest friction in the purchase journey, Qomit's SaaS model proves particularly effective.
SaaS guarantees the scalability of the checkout, delivering a solution that stays modern, aligned with market standards, and able to support business growth.
The outcome:
The final word: "Times are tough, competition is fierce, and it is important to go after every efficiency gain, at every level. And the checkout is obviously part of that!"
Saving time, cutting maintenance costs, improving the conversion rate, adapting to new consumer habits: by outsourcing its checkout to Qomit, American Vintage has set a virtuous circle in motion to serve its growth.
So why not rely on Qomit too, and enjoy all the benefits of outsourcing?